Writer’s Block. It’s a thing that somehow polarizes a writer from moving forward in his or her craft. For some reason it’s an acceptable excuse. It’s arguably one of the only professions where it’s O.K. not do the work. However, in the age of digital rhetoric where there must be a constant stream of information, not many business have the luxury of giving their writers the day off because they can’t think of anything else to write. In the world of professional writing for the digital market, Writer’s Block doesn’t exist. If it does, the writer’s employment will cease to exist!

For most digital marketing agencies, it’s all about producing content quick, fast, and in a hurry, but in the world of some artists, it’s about producing quality content.

What about Songwriters? Do They Have Writers’ Block?

It can be said that these type of writers can afford to have Writer’s Block, right? This depends on how independent they are. For instance, if a songwriter is composing music on his or her own time and is suddenly plagued with Writer’s Block, then the song will get finished whenever the writer has the time and/or inspiration to complete the work. However, if that same artist is contracted to produce a collection of songs by a certain deadline because he or she has been paid a generous advance, then a newfound commitment to finding the inspiration is re-birthed. Writer’s Block doesn’t necessarily go away, it’s just that instead of waiting for the wave of inspiration, one must chase the inspiration.

So, does this type of writing process affect the quality of content being produced? Probably, but a deadline is a deadline.

The Writing Artist

I think what many employers fail to recognize is that they just don’t need a writer with an English degree to produce content. They need a Writing Artist.

A Writing Artist has the discipline to produce conservative content, but can also think outside of the box and write colorful content that speaks to different generations. While industry-related jargon is relevant, we must realize that some business advertising is at the mercy of social media. This means that every business needs to be able to speak to an individual on some sort of level that connects with both his or her personal interests and professional interests. Yes, traditional television and radio advertising are still relevant, but social media is more affordable.

The Writing Artist has the artistic depth to write meaningful content from different perspectives in a multitude of industries. Like any writer, while he or she has their signature way of writing, they’re also able to camouflage their content to fit the industry and appeal to some personal interests when publishing a series of blogposts. He or she knows how to write the traditional marketing materials like press releases, letters, and writing content for mass electronic and postal mailings. The writer is not afraid to break a few literary and business writing rules in order to stand out from the rest of the content that often looks and sounds the same: buy me, call me, click me! In short—give me your time and your money!

After awhile, these kinds of campaigns get old really quick. They will usually go from the writer’s desk straight to the trash or a spam folder. The only way to really catch a potential prospect’s attention is by quality content that’s honest. Your customers are smarter than you think and can smell BS a mile away…kind of like writer’s block…cause that’s BS too.

Why Writer’s Block Shouldn’t Exist for the Writing Artist

The only obstacle in a Writing Artist’s way is knowledge—something that can be remedied fairly quick. The Writing Artist has the ability take a subject matter and see it as a malleable piece of content to dispense in a way that meets his or her—and the client’s objective. With this type of fluidity, there is no such thing as having Writer’s Block. In other words, if you’re stuck, just do some research!

Written by Zorina Frey

I Don’t Care.

But This Notebook Makes it Look As if I Do Journal

This novelty journal presents a professional design with a decorative crest letter “I” that is incorporated in the title of this journal relaying a humorous message. This 5.5 x 8.5 paperback notebook with lined paper will make a great conversation piece. The graphic design of brown leather paired with a smooth matte finish makes this journal a must have. Use it for your next meeting or gift it to a friend or colleague so when his or her boss asks about it, that person can simply shrug and say, “I got it as a gift!”

The Right Way to Self Publish

by Zorina Exie Frey

“The Right Way to Self Publish is like the GPS. It not only tells you every twist and turn you will encounter on your journey to Self Publication, but it alerts you when you are about to be confronted with them. It even gives you traffic warnings so you know what to avoid.”

~David Kimball – Writer